POSTERS

A Poster refers to any printed piece that is designed to be affixed to a wall, a window, or any other vertical surface. The objective of a poster is to grab attention and relay information quickly to those who pass by or congregate within the immediate area.

To increase effectiveness, posters should be large in size, contain a message that is simple and easy to read, and be located in an area with high-visibility.

As the name suggests, Promotional Posters are specifically aimed at consumers. As such, promotional posters use well-placed text and colorful graphics to create awareness, stimulate interest, and encourage action.

Retail stores, restaurants, company showrooms, lobbies, tradeshows, window displays, event venues, school campuses, and points of purchase are all examples of places you will commonly find promotional posters.

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